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The Warsaw Voice » Business » August 29, 2014
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Media in brief
August 29, 2014   
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Digital Radio Coverage Grows

Polish public radio broadcaster Polskie Radio started broadcasting in digital format in the Wrocław and Szczecin areas in western Poland at the beginning of August. Digital signal was available earlier in the Warsaw area and the southern region of Silesia. Currently, the total coverage of so-called DAB+ broadcasting in Poland is around 21,000 square kilometers, or 6.7 percent of the country. It reaches around 8.8 million listeners, or 23 percent of Poland’s total population. Further expansion of the digital coverage is scheduled for the fourth quarter of this year, Polskie Radio says.

DAB+ (Digital Audio Broadcasting Plus) technology makes it possible to broadcast in digital format and offer a range of additional services, such as sending traffic information to vehicle navigation systems. Experts say this is the best platform for the reception of signal in vehicles, even at high speeds, without compromising quality.

Henryk Cichecki, a member of the board of Polskie Radio, says European experience and studies of how the Polish radio market will likely develop show that there is no alternative to the process of digitizing terrestrial radio signal.

All Polskie Radio channels are now available in the DAB+ system in the Wrocław, Szczecin and Warsaw areas as well as the Silesia region: Polish Radio One, Polish Radio Two, Polish Radio Three, Polish Radio Four, and the Polish Radio External Service as well as Polskie Radio 24 and a music and news channel called Polskie Radio Rytm. The last two channels are only available in digital format. Polskie Radio’s regional radio stations—Radio Wrocław, Polskie Radio Szczecin, Polskie Radio Katowice, and Radio dla Ciebie available in the central Mazovia region—are also broadcast digitally.

New TV Channel for Men

The National Broadcasting Council (KRRiT) has granted a satellite broadcasting license to Polish-based documentary television channel Adventure. The channel, owned by a company called Michał Winnicki Entertainment, will go on air via digital television platforms in September. It will be mainly broadcast in HD format and without commercials. The channel will be financed from proceeds from operators.

Adventure is a documentary television channel intended for men. It will broadcast both Polish and foreign productions, focusing on adventure sports and other adrenaline-inducing pursuits such as off-road car rallies, mountain climbing, hunting, fishing and sailing.

The channel will also air “docu-reality” programs such as Patrol Drogówki (Traffic Patrol) about the work and life of Polish traffic police.

Radio Announcers Stand While They Work

Radio ZET has started broadcasting news read by announcers in a standing position—the station’s bosses say this makes them sound better.

Radio ZET, which is one of the most popular private radio broadcasters in Poland, owned two studios until now: one for music programs and news, and the other for current-affairs programs. Now the station has decided to create a third studio, exclusively for news services.

In the new studio, announcers read the news while standing because the diaphragm works better in this position, enabling them to speak with a deeper, fuller tone, according to Radio ZET.

Radio ZET had an average market share of 15.9 percent in the second quarter of this year, according to a Radio Track survey.

New TVP2 Series

Polish public television broadcaster TVP will start airing a new comedy series entitled O mnie się nie martw (Don’t Worry About Me) on its TVP2 channel Sept. 5.

The main character will be played by Poland’s Joanna Kulig, who was named as one of the world’s most attractive actresses of 2012 by the American daily San Francisco Chronicle, alongside stars such as Salma Hayek and Scarlett Johansson.

O mnie się nie martw is a warm, humorous and emotional story of what happens when two different worlds and ways of life collide: the world of ordinary people who are struggling to make ends meet is juxtaposed to the glamorous world of affluent lawyers. However, members of both these groups will have to try hard to find personal fulfillment and happiness.

The series is about the vicissitudes of a group of people seen from the perspective of 30-year-old Iga Małecka (played by Kulig), who gets back on her feet after a severe personal crisis. A double divorcee, she is a single mother of two children, has no money, no education and has just lost her job. What she does have is a keen sense of observation, a warm heart and a sharp tongue.

“I decided to play Iga after reading the script, which turned out to be very special and totally convinced me to take part in the project,” says Kulig, who rarely appears in TV series. She is known to wider audiences for her roles in movies, such as the part of Alicja in Małgorzata Szumowska’s Sponsoring (Elles), where she co-starred with Juliette Binoche. That role won Kulig the Eagle Polish Film Award and praise at the Gdynia Film Festival.

The script for the new series was written by Aneta Głowska and Katarzyna Leżeńska. The series is directed by Michał Rogalski and produced by Michał Kwieciński and the Akson Studio company.

Mobile Devices Change TV Habits

As internet access becomes increasingly widespread, mobile devices are revolutionizing the way in which Poles watch television.

A survey by Millward Brown commissioned by Discovery Networks shows that 1.2-1.3 million Poles watch TV on screens other than conventional television screens—for example, on smart TVs, tablets, smartphones, gaming consoles and laptops—at least three times a week. An overwhelming 84 percent of internet users have a smartphone and 36 percent use it to watch TV content at least once a week. In the case of tablets, the figures are 52 percent and 25 percent.

The survey shows that 93 percent of technology enthusiasts watch TV content free of charge online or via an application; 86 percent watch TV broadcasts live online.

The survey was conducted on a sample of 1,000 internet users in January.

M.R., L.Ż.
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