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The Warsaw Voice » Special Sections » November 3, 2014
Poland - Meetings Destination
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MICE Summit in Warsaw
November 3, 2014   
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Among the many different ways of marketing a city as a destination for MICE (meetings, incentives, conferences, exhibitions) events, study visits combined with training sessions for meeting planners are probably the most effective, experts say. While looking for an efficient way to showcase Warsaw to the largest possible number of potential MICE buyers, the Warsaw Convention Bureau decided to team up with Europe Congress, the company that organizes the annual MCE CEE congress for MICE professionals. The result is that the MCE Central and Eastern Europe congress will be held Feb. 15-17 in Warsaw.

“The event will bring approximately 120 international MICE buyers to Warsaw for two-and-a-half days,” said Monika Białkowska, head of the Warsaw Tourism Organization and of the Warsaw Convention Bureau.

“They will come for intense business meetings and networking. This will be the first international MICE industry workshop bringing so many potential clients to Warsaw and an unprecedented way of highlighting the city’s MICE credentials internationally,” she added.

All the event planners and buyers who attend the Warsaw congress will be representing MICE sector companies with extensive expertise in bringing meetings, incentive groups, congresses and exhibitions to Central and Eastern Europe.

Throughout the event they will be able to meet with local MICE providers such as hotels, destination management companies, congress centers and others. Pre-scheduled and match-made meetings will be accompanied by training sessions, networking and social events, all taking place in Warsaw.

“We have held the event previously in cities like Prague, Budapest and Bucharest,” said Alain Pallas, managing director of Europe Congress.

“In February 2015 Warsaw will be able to call itself the center of the Central and Eastern European MICE industry. Warsaw has been selected because of its accessibility and the high quality of MICE services.”

MCE CEE Warsaw 2015
- Feb. 15-17, Sofitel Warsaw Victoria hotel.
- Two-and-a-half day event promoting the MICE business in Central and Eastern Europe;
- 120 buyers, 80 providers from the CEE region alone;
- Minimum of 30 pre-scheduled and match-made one-to-one meetings with hosted buyers;
- Training sessions by key industry experts;
- Unlimited B2B networking opportunities with industry contacts in Central and Eastern Europe.
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