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The Warsaw Voice » Business » December 1, 2014
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Media in brief
December 1, 2014   
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New Mag for Traditionalists
A new weekly magazine from Bauer Publishing targeting readers attached to family, home and traditional Catholic values was launched in Poland in October.

The magazine, entitled Dobry Tydzień (Good Week), showcases figures in Polish public life, particularly those who support family values and with a patriotic and Catholic bent. The magazine publishes articles on various events from Polish history, on the Roman Catholic Church, its leaders and saints, and probes the “mysteries of the Bible.”

It has a section called Polska jest piękna (Poland is Beautiful) focusing on Poland’s finest cities, places of worship, palaces, mansions, parks and spas.

There is also food, health and legal advice, including recipes for traditional Polish dishes.

Digital Radio Coverage Grows
Polish public radio broadcaster Polskie Radio started broadcasting in digital format in the Wrocław and Szczecin areas in western Poland at the beginning of August. Digital signal was available earlier in the Warsaw area and the southern region of Silesia. Currently, the total coverage of so-called DAB+ broadcasting in Poland is around 21,000 square kilometers, or 6.7 percent of the country. It reaches around 8.8 million listeners, or 23 percent of Poland’s total population. Further expansion of the digital coverage is scheduled for the fourth quarter of this year, Polskie Radio says.

DAB+ (Digital Audio Broadcasting Plus) technology makes it possible to broadcast in digital format and offer a range of additional services, such as sending traffic information to vehicle navigation systems. Experts say this is the best platform for the reception of signal in vehicles, even at high speeds, without compromising quality.

Henryk Cichecki, a member of the board of Polskie Radio, says European experience and studies of how the Polish radio market will likely develop show that there is no alternative to the process of digitizing terrestrial radio signal.

All Polskie Radio channels are now available in the DAB+ system in the Wrocław, Szczecin and Warsaw areas as well as the Silesia region. Polskie Radio’s regional radio stations—Radio Wrocław, Polskie Radio Szczecin, Polskie Radio Katowice, and Radio dla Ciebie available in the central Mazovia region—are also broadcast digitally.

Two BBC Channels to Debut in Poland
BBC Worldwide, the commercial arm of the British public television and radio broadcaster, has chosen Poland for the global debut of two of its new international channels, BBC Brit and BBC Earth.

BBC Brit and BBC Earth will make their international debuts in Poland Feb. 1 next year. They will be accessible to audiences via cable, direct-to-home (DTH) and Internet Protocol Television (IPTV) providers.

According to BBC Worldwide, BBC Brit will mainly be targeted at men and will air series about cars such as “Top Gear” as well as a raft of programs focusing on adventure, business and food.

BBC Earth will focus on natural history and science.

Talent Promotion Website
Polish media group TVN has launched an entertainment video website to promote unique talent, exceptional events and internet hits from all over the world. The website, veedo.pl, targets all those who want to show off their interests and passions to a wider public. It enables users to post short videos showing off their unique skills in a variety of categories, from artistic talent to sporting accomplishments and lifestyle advice.

The most talented contributors will land air time on television and advertising contracts. Those who send in the most popular videos will be eligible for a part of the proceeds from ads displayed with their films. In addition to content made available by internet users, veedo.pl will offer online video hits from various media sources, both Polish and international.

Mobile Devices Change TV Habits
As internet access becomes increasingly widespread, mobile devices are revolutionizing the way in which Poles watch television.

A survey by Millward Brown commissioned by Discovery Networks shows that 1.2-1.3 million Poles watch TV on screens other than conventional television screens—for example, on smart TVs, tablets, smartphones, gaming consoles and laptops—at least three times a week. An overwhelming 84 percent of internet users have a smartphone and 36 percent use it to watch TV content at least once a week. In the case of tablets, the figures are 52 percent and 25 percent.

The survey shows that 93 percent of technology enthusiasts watch TV content free of charge online or via an application; 86 percent watch TV broadcasts live online.

The survey was conducted on a sample of 1,000 internet users in January.

M.R., L.Ż.
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