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The Warsaw Voice » Business » January 28, 2015
Business & Economy
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New Supermarket Chain Joins the Fray
January 28, 2015   
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A new Polish-owned supermarket chain called Mila was launched Jan. 1. It specializes in fresh products such as meat, fruit and vegetables, pastries and baked goods.

The Mila brand belongs to the market-Detal company, which was founded in 1997. Until recently it was part of the POLOmarket group.

On Jan. 1, it began operating on its own, as Mila, forming a new chain of stores.

The company has 170 stores across the country and employs nearly 5,500 workers. The owner plans to steadily develop the chain by opening 30 new stores a year.

The company has opened a new, 39,700-square-meter logistics center in central Poland, in Kr±gola near the town of Konin. The facility’s location in the center of the country enables convenient distribution of products nationwide.

According to executives from the market-Detal company, the new supermarket chain is a response to the changing shopping habits of consumers in Poland.

Artur Kasner, CEO and co-owner of market-Detal, said, “We clearly see a need for a store that will combine the advantages of shopping in a traditional store with the advantages of shopping in a discount store. We have identified the key categories that have been appreciated by our customers so far and in which we will continue to specialize, and these are: fresh fruit and vegetables, smoked meat products and meats, and pastries.”

The company says it plans to splash out on marketing and promotion over the next few years to build consumer awareness of the new brand.
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