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The Warsaw Voice » Business » January 28, 2015
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Media in brief
January 28, 2015   
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Extreme Weather Alerts
A new emergency warning system was launched in Poland Jan. 1 to alert the public via regional public television and cell phones about tornadoes, floods, storms and other potential threats.

Under a contract between the Ministry of Administration and Digitization and public broadcaster TVP, alerts and messages produced by the system are displayed on all of TVP’s free-to-air regional channels.

Users can also register to receive alerts by text message from regional crisis management centers.

When the system becomes fully operational, alerts will be displayed on television sets receiving a digital terrestrial signal (DVB-T), sets of older types fitted with DVB-T set-top boxes, and hybrid television sets (HbbTV). In order to see the messages, users need to set their devices to display DVB-T text.

When an emergency occurs, a short message will appear on the viewer’s screen, while the full content of the message will be available as teletext. Messages will be automatically displayed in full on HbbTV sets with an internet connection. Owners of internet-enabled televisions will also have access to instructional videos and evacuation plans and maps.

Other information available via the system includes traffic warnings and instructions on what to do in case of emergency and crisis situations.

The system has since recently been available as a free mobile application available from the Google Play, Apple App and Windows Phone stores. The key search words are “RSO” and “Regionalny System Ostrzegania” (Regional Alert System). Messages distributed by the mobile app come from provincial crisis management centers. After installing the app, users can check the latest messages and alerts by selecting one of Poland’s 16 provinces.


Public TV News Show Revamped
The main edition of the flagship Wiadomości news program aired on public television channel TVP1 unveiled new opening titles Jan. 1. In addition to three-dimensional imagery, the opening sequence comes with a new musical theme composed by Radzimir Dębski and recorded by a symphony orchestra. The new theme replaces music written by composer Piotr Rubik and introduced a decade ago.

The refreshed Wiadomości program opens with computer-generated aerial footage of Poland with the camera flying all the way from Gdańsk on the Baltic coast through Cracow in southern Poland to Warsaw. The sequence features architectural landmarks from each city and at the end, it pans to Warsaw’s Palace of Culture and Science, showing the clock atop the Palace striking 7:30 p.m. when the show begins.

The new opening titles and other visuals were designed by TVP itself and are also used in other Wiadomości editions as well as in sports news and the weather forecast aired after the main news program.

As soon as the revamped Wiadomości went on the air, comments were posted online pointing out that the new titles bore a striking resemblance to those that the ITV News program in Britain used in 2008-2009. Both opening videos contain rapidly moving, 3D aerial footage with views of cities (London in the ITV version) with the camera slowing down near famous sites. Both end with a shot of a clock tower displaying the current time—London’s Big Ben in the ITV sequence.

TVP spokesman Jacek Rakowiecki said that the Polish broadcaster was indeed inspired by the ITV newscast, but also by movie scenes showing big cities from above. “A vast majority of news programs around the world have very similar opening titles, featuring a spinning Earth,” Rakowiecki added.


19.2 Million Poles Use Internet
Almost 64 percent of Poles aged over 15, or 19.2 million in total, use the internet, according to a NetTrack survey conducted by the Millward Brown market research company between September and November last year. The figure is 1 percent higher than in the same period of 2013, but slightly lower than in early 2014. The figures show that Poland is beyond the stage of revolutionary changes in terms of internet coverage, Millward Brown said.

In a positive trend, the number of internet users aged over 60 is steadily rising, the company added.

The most popular websites with Polish internet users are Google, YouTube, Allegro, Facebook, Onet and Wirtualna Polska.


Box-Office Record
Polish movie theaters sold a total of 40.2 million tickets last year, according to a survey by the Boxoffice.pl company. This is the highest figure since 1989 and almost 11 percent up on 2013. Box-office revenues grew 9 percent last year to zl.725 million.
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