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The Warsaw Voice » Business » March 31, 2015
Business & Economy
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Innovation That Serves People
March 31, 2015   
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Marcin Olszewski, President of the Board of Fujitsu Poland and Head of Eastern Europe Fujitsu, talks about his company’s strategy and innovative technology to El¿bieta Wrzecionkowska.

Fujitsu Technology Solutions describes itself as a leading provider of IT infrastructure. What does that mean–what does your company do exactly?
Our vision is to deliver innovative information and communications technology (ICT) designed to be of use to people. Infrastructure is basically worthless when it fails to cater to specific needs. We know that technology is transforming the world of business and we know it supports corporate management. Technology is also changing the way in which societies function. Fujitsu has been around for almost 80 years, and has been a player shaping the ICT market right from the start. A broad range of our services has long been available in Japan and we are developing these services in other regions around the world.

We believe that if we listen to what our customers have to say, we will be able to tailor our infrastructure to suit their needs. You cannot solve a given problem with just a product, which is why we like to consult our customers and find out what they expect of different systems. Then we pick the right tools, come up with solutions and offer customers the services they need. We do not see IT infrastructure as a set of computers, servers and so on, but as a solution designed specifically to bring the results it is expected to. These are the kind of tools we sell on different markets and we have been increasingly successful at that.

Until recently, Fujitsu was widely seen as a producer of IT equipment, but the company has been moving in a different direction. Where is it heading at present?

Hardware will always be part of our solutions and so we are not giving up on production. But I am happy that Fujitsu is no longer perceived solely as a hardware provider. To be seen as something more is our current strategy. Looking back, we indeed used to go to greater lengths to increase the volume of sales. But it is only natural to revise the way you approach the market. We now position ourselves as providers of comprehensive solutions, complete with services, strategic consulting and assistance to help customers choose optimal business platforms. When customers do not want to actually buy hardware, we offer them IaaS (infrastructure as a service) and PaaS (platform as a service) models along with data center outsourcing services.

As a service provider, Fujitsu has been winning a growing number of contracts around the world, Poland included. The contracts concern the construction, maintenance and deployment of IT infrastructure. We manage data centers even when they comprise devices from different vendors. Companies and organizations that we work with operate in the public, banking, financial, power and telecommunications sectors.

In November 2014, Fujitsu presented a three-year plan to invest 345 million euros in its global delivery capability, aiming to help the company roll out innovative services and ICT solutions. What solutions are these?

Fujitsu has created a global organization of service centers that employ tens of thousands of experts around the world. The organization is capable of delivering services to global customers who expect identical standards regardless of the country in which Fujitsu provides the services. We wanted to make broader use of Fujitsuís existing competences. These competences now allow us to offer our services to customers on markets where we were could not do that before.

One of the most interesting examples of innovation available as part of Fujitsuís global portfolio is the increasingly popular Fujitsu PalmSecure authentication system. It uses biometric technology based on the unique vein pattern on the userís palm. PalmSecure has the lowest false acceptance rate of all biometric authentication systems currently available around the world. In Turkey, many private and public hospitals are using PalmSecure to authenticate people entitled to health benefits. In Hungary, PalmSecure is used at the entrances to a large sporting venue to identify people who are barred from mass events. The banking sector uses PalmSecure to make sure that people who withdraw cash from ATMs are the actual owners of the credit cards put in the machines. This eliminates cases of fraud and results in huge, measurable benefits for bank customers.

Fujitsu has a vision of a future where the “Internet of Things” and the way data is shared make day-to-day life easier. And it seems the future is almost here. Can you tell us more?

The number of devices and sensors hooked up to the internet has been steadily rising, generating immense amounts of information as we speak. The trick is to use this and future information to make day-to-day life easier. A Fujitsu corporate video shows where we are going with our work and I believe the video best illustrates how the “Internet of Things” concept could be used in practice. In the video, we see the realistic scenario of a bike accident. An array of sensors, which are already available today, detect that the cyclist is in trouble and instantly notify the nearest ambulance service about the accident, including the location. A satellite navigation system uses up-to-date data on traffic congestion to inform the ambulance about the quickest route. In the meantime, the paramedics can find out who the cyclist is, check his medical records and access his key medical information. All this data helps the paramedics quickly decide what treatment procedures to start, arrange for the appropriate medication and blood of the right type to be on hand in case surgery is necessary. This can save precious minutes, and such data is readily available now. This is just an example, but imagine all the possibilities that the use of more data can present.

You opened a Global Delivery Center in £ód¼. Why was that location in central Poland picked?

The Fujitsu Global Delivery Center opened in £ód¼ in 2009 and at present, it has over 900 employees. There were other potential locations around the world, but £ód¼ met several important criteria. We were looking for cities with good transportation links, good academic facilities and human resources, especially young, well-educated people and college students who spoke foreign languages. What also mattered was the attitude of the local authorities to working with Fujitsu and how attractive the host city would be to our future employees. But decisions to invest such vast resources are always made at the global level and all of the above factors have to be taken into account along with others, including economic ones. It was up to local consultants to convince the company’s decision makers that £ód¼ met the corporationís requirements best.

The other Fujitsu divisions that have since been opened in £ód¼ are the result of that good investment decision. We have a Remote Infrastructure Management branch in £ód¼ and a Finance and Accounting Shared Services Center. There is also the Fujitsu Research and Development Center in the city where Fujitsu develops new mass storage systems and servers that are later marketed globally.
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