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The Warsaw Voice » Business » May 7, 2015
Education
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Doing Business in Difficult Times
May 7, 2015   
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It’s my pleasure to invite you to the 11th International MBA Congress in Cracow May 15-17, whose leading theme this year is “The Foundations of Business in a Turbulent Environment.”

Globalization, growing competition and Poland’s increasingly strong international position present new challenges to contemporary managers, while rapidly changing markets require managers to be more flexible and open to new ideas. Additional training and continuing development are particularly important to the MBA community and the annual congress will give you a superb opportunity to broaden your knowledge and share your expertise with others.

The opening lecture will be delivered by Prof. Charles Wankel, who along with James A.F. Stoner co-authored the global bestseller Management. The lecture will provide a good introduction to this year’s panel discussions, which for the first time are being organized by representatives of leading Polish MBA education centers. We are anticipating very interesting debates thanks to the involvement of speakers with both theoretical and practical knowledge.

The International MBA Congress will be attended by managers from Poland and around the world, academics, students and graduates and directors of MBA programs, who will be able to discuss innovation in MBA education in addition to a selection of management-related topics. With such a variety of participants, the congress promises to be a valuable opportunity to share information and experience and stimulate creativity. I believe this is the best way of supporting both the development of your business and your own skills.

There’s nothing like seeing how theory pans out in practice, which is why we will hear about the experiences, problems and expectations of managers during study visits to successful enterprises in Małopolska province in southern Poland.

The distinctive feature of MBA courses is that apart from studying the theoretical aspects of management, they foster close relations within the business community. Personal relations are important in succeeding in business, which is why alongside the discussions and study visits, we will hold a Gala Dinner with a fundraiser. On the last day of the congress, we will all meet in the less formal, sporty setting of a golf course.

By Piotr Buła, director of the Cracow School of Business at the Cracow University of Economics
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