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The Warsaw Voice » National Voice » May 7, 2015
Japan in Poland
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May 7, 2015   
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Paweł Grzyb, marketing manager for Konica Minolta Business Solutions Poland, talks to Elżbieta Wrzecionkowska about the role documents play in organizations.

Konica Minolta is a leading producer of printing devices. Can you tell us more about what you do as a company?
Printing devices and accessories hardly make a company stand out these days. We do, of course, produce such devices, but printing as such is just one of many functions our products offer. We treat them as a “bizhubs” that enable organizations to manage their documents. This is what we do: we focus on document management. Konica Minolta helps streamline the flow of paper and electronic documents so they function as a coherent whole. We provide consulting services and our objective is to combine paper and electronic documents into one domain.

Every company is naturally concerned about costs. It’s worth knowing that when you launch active document management in your company, you can save up to 30 percent on printing every year. All you need to do is listen to what experts have to say rather than seek solutions on your own.

Paper or electronic, documents often contain very sensitive data, which is why document security is vital for every company. Some businesses are particularly concerned about protecting corporate information and the data of their customers and for such companies, we offer security solutions, data protection and printing device management services.

Once these services are in place, you can copy, print and scan documents in a completely safe environment where all users need to be authenticated before they start work. The system enables you to keep track of who accesses your company’s printing devices and to make sure that confidential documents are only copied in designated locations and by authorized personnel. Modern printing equipment and appropriate applications ensure full control over document workflow in companies, regardless of how big they are.

Konica Minolta has been present in Poland for many years. What do you think are the potential and prospects of the Polish market?

Poland is a highly competitive market. Practically all major global producers of printing and document management infrastructure are already here. Until recently, most businesses were primarily guided by price in their choices, but this line of reasoning is beginning to change. Quality of service is slowly but surely starting to be appreciated, so that price is no longer the sole criterion when you choose your partner in business.

Service outsourcing is also taking off in Poland. Contracting services out to another company allows you to relieve your IT department of part of its responsibilities. Outsourced service packages include maintenance, repairs and supplies. An external company attends to a breakdown as soon as it occurs, preventing any obstruction in access to printing services. Professional maintenance is a major advantage of having your printing infrastructure optimized by an external party. By entrusting your devices to one organization, you can streamline maintenance procedures, ensure faster handling of problems, facilitate communication and cut expenses. Something that is obvious to an expert could easily escape workers who over the years grow accustomed to traditional methods. Experts see the bigger picture and, trying to predict what problems a business might encounter in the near future, they seek the solutions beforehand. So far, however, demand for outsourced services is only visible in large companies.

What trends are emerging in this field? Will we now use our smartphones to print out documents? Or is even that old hat, seeing as some have prophesied the end of the era of printing?

Documents are being printed from tablet computers and smartphones as we speak. But I don’t think the end of the printing era is nigh. Bill Gates proclaimed the end of printed documents many years ago, but then it turned out that people still printed their e-mails at work. The biggest challenge before most companies in Poland and elsewhere in the world is to take control of the tremendous amount of information that we store and that reaches us every day. This is hugely valuable information, but a big problem as well. What Konica Minolta aims to do is change the role of documents and create a system to enable very fast document retrieval so that no time is wasted on finding information. Many companies are required to keep records in electronic form, which is a major challenge. All medical facilities will be legally obligated to do this as of 2017 and medical documentation is all about confidential data that needs to be protected. In order to develop a cohesive system for paper and electronic document management, you need an experienced partner with appropriate know-how. This is where we believe Konica Minolta can make a difference with its knowledge and expertise.
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