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The Warsaw Voice » Society » June 3, 2015
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Media in brief
June 3, 2015   
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Mag for Young YouTube Fans
German publisher Bauer has launched a new magazine for teenagers in Poland. Called Bravo Tube News, the magazine is marketed as a special edition of the Bravo biweekly and is the first magazine in Poland about YouTube personalities targeted at teenage users of the site. The first issue of Bravo Tube News, dated April 14, carries a several-page advice column for YouTube beginners, with tips on how to start their own YouTube channel, what kind of mistakes to avoid, and what hardware to use.

In addition, the magazine offers reviews, interviews and photo sessions focusing on teenage YouTube personalities.

Bravo Tube News costs zl.3.99 and has 48 pages and a print run of 100,000 copies. The first issue will be on sale until the end of June. Bauer Publishing says it will make a decision on how often the new mag will be published after evaluating the level of sales for the first issue.

The launch of Bravo Tube News was accompanied by a promotional campaign on the internet, mainly on social networks.

Magazine for Active Men
The first issue of a new men’s magazine, Fit & Forma, published by the Polish subsidiary of the German publishing house Gruner+Jahr, hit the streets in April.

The publication, which is a special edition of Focus Extra—another title by the same publisher—is targeted at all those who want to keep fit, but are also concerned about their intellectual development.

The magazine aims to promote a healthy lifestyle and was launched in response to Poles’ growing interest in healthy eating and sports.

Although the magazine is targeted at men, women readers will also find something for themselves, the publisher says.

The magazine is divided into three main parts, Ciało, Umysł and Siła Woli (Body, Mind and Willpower), in addition to the Strefa Relaksu (Relaxation Zone) section, which offers content related to motoring, style and sex.

Fit & Forma costs zl.10.99 and has 140 pages.

Polish Radio for Children
Polish public radio broadcaster Polskie Radio in April launched a new station targeted at children and parents, Polskie Radio Dzieciom (Polish Radio for Children). The station airs programs “hosted by” iconic fairy-tale characters as well as programs designed to develop creativity and artistic skills in children. There are also music and educational programs and content for parents. Polskie Radio Dzieciom is broadcast digitally in DAB+ format.

Polskie Radio Dzieciom is the first nationwide radio station in Poland to provide an extensive and comprehensive range of programs targeted at children and parents and broadcast without commercials. Children are encouraged to solve educational puzzles related to nature, chemistry and physics. An interactive program entitled Warsztat Małego Artysty (A Little Artist’s Workshop) inspires listeners to create drawings, cutouts and figurines either on their own or with the help of parents. There is also a language program designed to educate children on how they should express themselves correctly and on the origins of various Polish expressions and proverbs. Bezpieczny Maluch (Safe Toddler) features police officers seeking to teach pint-sized listeners about the rules of safety and about how they should behave in case of an emergency.

The station also airs archival Polish Radio dramas and offers foreign language teaching, games and entertainment. This is complemented by music for children, both Polish and foreign. The station also offers parents an array of how-to programs featuring experts and jazz music concerts in the evenings.
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