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The Warsaw Voice » Business » June 29, 2015
Business & Economy
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Superbrands Award for Lewandowski
June 29, 2015   
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Soccer star Robert Lewandowski received a special prize for promoting Poland internationally during a Superbrands award ceremony in Warsaw at the end of May. Another special award went to the Museum of the History of Polish Jews in Warsaw.

The international Superbrands organization launched the Superbrands program in Poland 10 years ago, aiming to highlight the strongest and most successful brands on the Polish market. This year’s Superbrands Gala was attended by businessmen and prominent figures in showbusiness and the arts.

A total of 24 Superbrands awards were handed out to the strongest consumer brands in Poland, in addition to three Business Superbrands awards for corporate and B2B brands.

Part of the Superbrands program is an honorary award that in the past has been handed out to figures who have made a major contribution to economic reform in Poland and who have promoted the country globally. Past honorary award recipients include former president Lech Wałęsa; economist Leszek Balcerowicz, the architect of Poland’s “shock therapy” reforms after the collapse of communism in 1989; and Aleksander Kwa¶niewski, the president of Poland from 1995 to 2005. This year, however, the award went to Polish soccer international and Bayern Munich striker Robert Lewandowski for promoting the image of a modern Poland abroad. Superbrands Polska manager Monika Kowalewska said, “Superbrands is not only a prestigious international competition that highlights the strongest brands, but also a project that seeks to develop and be responsible for new trends and social processes. This is why this year we decided to slightly modify the nature of the honorary award and [present it to Robert Lewandowski,] who is undoubtedly one of the best known Polish brands, and is doing much more for Poland’s image abroad than any organizations established specifically for this purpose.”

This year, the Culture.pl Superbrands award was handed out for the fourth time. Established by the Adam Mickiewicz Institute together with Superbrands Polska, the award is intended for outstanding figures and institutions in the field of arts and culture who most effectively support Polish culture abroad. The award, presented by Paweł Potoroczyn, director of the Adam Mickiewicz Institute, was collected by Prof. Dariusz Stola, director of the Museum of the History of Polish Jews in Warsaw, accompanied by the museum’s former directors Agnieszka Rudzińska and Andrzej Cudak. The judges said that the museum is a “site of reflection, culture, education and nostalgia that has very quickly become an international brand, in the process changing the soul of the city.”

Superbrands is an international organization that has been in operation for more than 20 years in 80 countries worldwide, and for 10 years in Poland.

A.R.
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