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The Warsaw Voice » Society » September 30, 2015
MEDIA
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Media in brief
September 30, 2015   
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Wirtualna Polska to Launch Free VoD

The Wirtualna Polska media group, which runs wp.pl, one of Poland’s largest web portals, has announced plans to launch a free VoD service in the near future, according to the wirtualne media.pl website.

Wirtualna Polska has not specified what kind of topics the new service will focus on, but it is known that all content will be available for free after watching advertisements.

At the moment, VoD.pl, a service operated by the Onet.pl group, is the most popular legal VoD service in Poland in terms of coverage, followed by Player.pl, Ipla and the VoD section of the TVP.pl service. Most of the content on all these services is free, though some material (for example new films and TV series) must be paid for. Player.pl is due to offer paid content in the near future. This will include the sports channels of the Eleven Sports Network.

Despite the stiff competition, Wirtualna Polska says that there is room for another free VoD service on the market. “We are guided by two signals: on the one hand, advertisers from time to time signal to us that such a service would be a good addition to our portfolio; on the other hand, users are not currently able to watch longer forms of video content with us,” said Jacek ¦widerski, CEO of the Wirtualna Polska group.


Metro Morphs into Metrocafe.pl
The first issue of the Metrocafe.pl daily newspaper hit the streets Sept. 4. This is a new-look version of the free Metro newspaper published by the Agora media company. The newspaper comes with a new logo and a refreshed design.

The daily has large, poster-like covers and colorful headlines and leads. The first page has summaries of key articles inside. The new version of the newspaper comes with limited news content. There is only a roundup of the latest news on the second page.

However, readers will find many practical tips and lifestyle articles in Metrocafe.pl. The newspaper will also regularly publish articles on the job market and on education, real estate as well as culture and entertainment on Fridays. Every Thursday the paper will come with local pages—in Warsaw, Wrocław, Poznań, Szczecin, Gdańsk, Katowice, ŁódĽ and Cracow—reporting on the most important events in each region.

Metrocafe.pl has a print run of 400,000 and will continue to be distributed in the busiest parts of big cities and at intersections.

The new format is accompanied by a promotional campaign in the cities where Metrocafe.pl is available and includes outdoor and radio advertising on Agora Radio Group stations and in cinemas from the Helios chain.


Ads on Instagram
Online photo-sharing and social networking site Instagram has announced it plans to post ads on the Polish-language version of the service. Promotional material will be labeled with a “sponsored” icon. Users will be able to hide advertising content after clicking on the icon.

Instagram says that ads will not be intrusive and will be selected depending on the preferences of each user. Information on the user’s interests will come not only from his or her behavior and choices made on Instagram, but also from Facebook, of which Instagram has been part since 2012.
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