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The Warsaw Voice » Business » December 13, 2015
Business & Economy
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The Beauty of Simple Things
December 13, 2015   
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Anna Olszyńska, regional director for Central and North Poland at Vienna International Hotels & Resorts Poland, talks to Bartosz Grzybiński.

Vienna International Hotelmanage-ment AG is Austria’s largest hotel chain and has worked for its success for over 25 years. What major changes await your company next year?

Now that we have achieved a strong position on the European hotel market, our objective is to ensure long-lasting success through a new corporate structure and a new strategy to promote the brand. We have been working on a total image makeover for a year. We will change practically all aspects of our operations, from our corporate identity to the new look of our hotels and new interior design. The process will culminate in the company being officially renamed Vienna House Feb. 1 next year. We will still have a lot of work to do afterwards, though. We are being realistic and know this is a long-term project. It will take a little while before the new brands strengthen their position, but I think it will happen reasonably quickly.

You are keeping Vienna in the name, then...

Of course we are. Vienna is where our company comes from and it is synonymous with energy and a good quality of life. The other word in the name, “house,” stands for hospitality and we want to be good hosts. We believe in the beauty of simple things. Everything we do, we do in a simple and open way and we take the greatest care over every detail. The distinctive feel of our hotels will be based on these values combined with local traditions.

How much will the changes cost?

The costs are hard to estimate at present. The rebranding project is a project in progress. Our estimates suggest the new corporate structure will cost around 1.5-2 million euros and a lot of our hotels will be thoroughly modernized. The Arkadia chain alone will cost another 20-25 million euros to renovate and rebrand.

Our company has 38 hotels in Austria, the Czech Republic, Croatia, France, Germany, Poland, Romania, Russia and Slovakia. Our five Polish hotels are the two andel’s in ŁódĽ and Cracow, the angelo in Katowice, the Amber in Międzyzdroje and the Chopin in Cracow.

What about your guests? How will they feel about the change?

We trust they will appreciate the effort. Our mission is to be happy, subtle, natural and innovative. These four values will translate into our day-to-day work and services. Our hotel guests will be offered such novelties as healthy, local products in restaurants, bike and car rental opportunities, mobile check-in, tabletop charging stations, coworking space in hotel lobbies and a lot more.

What are your hopes and concerns, if any, in relation to the rebranding project?

I’m convinced the changes will prove highly positive for all our hotels and, above all, they will make our guests even more comfortable. To be honest, this also involves a huge change in my own thinking. I need to rethink my attitude towards many things. I have worked for Vienna International for over 20 years and I must admit that the current changes are the most profound to date. They will revolutionize the way we work and approach our guests.
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