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The Warsaw Voice » Business » December 13, 2015
Business & Economy
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Going International
December 13, 2015   
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Polish companies are increasingly keen to enter markets abroad. The number of exporters is growing and the same goes for Polish investors abroad.

According to research by the Kronenberg Foundation run by Citi Handlowy bank, almost half the Polish companies with operations abroad do business in at least three countries. Many Polish businessmen believe that foreign expansion is a prerequisite for the successful development of a company. But there is no single prescription for how to conquer foreign markets. Most Polish entrepreneurs start their expansion with “safe” countries, meaning those that have similar regulations and business culture. Polish entrepreneurs still feel the most confident in neighboring markets such as Germany, the Czech Republic and Slovakia, as well as in the so-called old EU countries. But a growing number of Polish companies are also interested in expanding to more distant markets in Asia and Africa.

Although Polish companies are increasingly successful abroad, only a few are aiming to go global. Just how competitive the Polish economy is internationally largely depends on innovation. According to experts from the Polish Agency for Enterprise Development (PARP), expenditure by Polish businesses on innovation is still not growing as fast as in Western Europe. This is one of the main obstacles to effectively bringing products and services to global markets. Nor are there any comprehensive systemic solutions that could help increase the competitiveness of Polish brands internationally. For example, there are no tax incentives for those investing in R&D. And although Polish businesses can expect to be provided with specific tools of financial support, a comprehensive system friendly to entrepreneurship is still missing. Above all, businesses need incentives, including investment incentives, to develop. This is an important challenge for the new government.

Andrzej Ratajczyk
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