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The Warsaw Voice » Business » June 16, 2014
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Poland's ad market to grow by some 1.5pct in 2014 - MEC media house
June 16, 2014   
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Poland's ad market will likely grow by about 1.5% this year, MEC media house's CEE, Russia and CIS chair Anna Lubowska said.

"We predict that Poland's ad market will post growth of some 1.5% this year," Lubowska told PAP Polish news agency calling the expected growth rate "still weak".

However, one should bear in mind that the growth of ad market usually shows a lag versus economic growth, she added.

In the coming years, Poland and other CEE states should enjoy a continuation of the upward trend on the ad market, "if nothing sudden happens," she also said.

MEC, a unit of international communications holding WPP, is one of Poland's leading media houses.
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