Poland's ad market to grow by some 1.5pct in 2014 - MEC media house
June 16, 2014
Poland's ad market will likely grow by about 1.5% this year, MEC media house's CEE, Russia and CIS chair Anna Lubowska said.
"We predict that Poland's ad market will post growth of some 1.5% this year," Lubowska told PAP Polish news agency calling the expected growth rate "still weak".
However, one should bear in mind that the growth of ad market usually shows a lag versus economic growth, she added.
In the coming years, Poland and other CEE states should enjoy a continuation of the upward trend on the ad market, "if nothing sudden happens," she also said.
MEC, a unit of international communications holding WPP, is one of Poland's leading media houses.