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The Warsaw Voice » Business » January 4, 2018
Business & Economy
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Better Ingredients. Better Pizza
January 4, 2018   
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Chris Wynne, Co-owner and CEO PJ Western Retail Investments talks to the Voice

What were the reasons for choosing Poland as the next European country to come to with your food chain?
At Papa John’s, we believe we have a tremendous opportunity in Poland to reach the local people, who are known for their love of delicious and distinctive food from around the world. We are sure that pizza business in Poland has good potential for growth. Researches show that rising demand for convenient and fast solutions is expected to remain due to increasingly busy consumer lifestyles. Home deliveries of pizza are now ordered by approximately 24% of Poles and we are intended to raise this statistics by showing what “Better Ingredients. Better Pizza” is.

This is the great time for our expansion to the Polish market, which is still growing. It is also important that Poles love pizza - this is the choice of 81% of them according to Rynek Gastronomiczny report 2017. The franchise business in Poland is very popular, particularly among small family business. Despite the large competition on gastronomy market, the demand for these services will be growing dynamically; according to market analysts, more and more Poles prefer to go out or order food delivery. We are sure that pizza business in Poland has good potential for growth due to increasingly busy consumer lifestyle.

Home deliveries of pizza are now ordered by approximately 24% of Poles and we are intended to improve this statistics by showing what “Better Ingredients. Better Pizza” is. Also, we plan to increase client’s awareness of our online ordering system which makes pizza delivery process quick and easy.

Your company operates in a franchise system: how did you select your Polish partners?
In Poland, we act as Lech Pizza as it is our Polish entity, legally operated by ourselves in Poland. We will open the restaurants in Warsaw, Kraków and Gdaƒsk. We’re already in negotiations with several potential franchisees who is intended to develop Papa John’s chain in other Polish cities. Next year we plan to actively develop both our own and franchise stores across Poland.

There are quite a lot pizza makers in Polish cities; how do you want to attract local pizza lovers?
Papa John’s motto is “Better ingredients. Better pizza” and our receipt for success is “Better Ingredients + Better People = Better Pizza”. Papa John’s is the recognized leader in pizza category, which now owns more than 5000 stores in 45 countries around the world and we continue to grow by focusing on quality and taking care of our clients. We invest more than many others in the industry to consistently deliver superior pizza and superior service.

We don’t use cheap and hard processed ingredients. Whether it's our signature sauce, toppings, our original fresh dough, or even the box itself, we invest in our ingredients to ensure that we always give the finest quality pizza.

For our customers, it’s not just a better pizza: it’s a family gathering, memorable birthday, work celebration or simply a great meal. It’s our goal to make sure our customers always have the best ingredients for every occasion.

Your motto is "Better Ingredients - Better Pizza"; do you plan to use any local products in your Polish restaurants? If so, how do you plan to choose them and to control their quality?
We do like to use the local high quality products. Quality is at our core. We have already approved local suppliers of fresh vegetables and several sauces for Poland. Our company standards are very strict: all suppliers have international safety certificates and are audited every year by Papa John’s headquarters.

We choose suppliers very carefully based upon their dedication to standards and procedures to ensure high quality of ingredients which they produce. We plan to stock up with the several kinds of sausages and vegetables. As we own quality control centers, this helps us to have the same quality and taste and ingredients of pizza all over the world. The same it is in Poland.

It is not your first attempt to enter the Polish market - what are your business expectations for the next year or two?
It is the first attempt of PJ Western Retail Investments to enter the Polish market. There was one candidate before us which Papa John’s International reviewed but they haven’t signed the Master Franchise Agreement with him. PJ Western Retail Investments already operates more than 120 stores in Russian Federation and CIS countries and in December 2017 we will open our first store in Warsaw.
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