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The Warsaw Voice » Society » July 6, 2018
Car Review
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The Customer is Always Right
July 6, 2018   
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Attractive look, versatile interior and good driveability – these are the main strengths of SUVs. It is because of these advantages that they are now desired and in vogue.

One of the quickest-growing segments on the global and Polish automotive market is the SUV (Sport Utility Vehicle) class. This is another year in a row when these versatile vehicles prove to be a real bestseller. According to research done by the SAMAR company, which monitors the Polish car market, 134,800 SUVs were sold last year, making up 27.83% of the overall number of cars sold. The dynamic growth of this segment is evidenced by the increase in sales, year after year (2017 in comparison to 2016), amounting to 25%. To think that barely a decade ago, the sale in this segment amounted to less than 30 thousand cars …

What makes these cars so interesting? There are many reasons: their attractive look and excellent driveability (with many models having four-wheel drive), spacious and versatile interiors, competitive prices of new cars and the large number of available second-hand cars.

In recent years, designers have become very creative to make sure that SUV bodies are as attractive as possible and resemble off-road vehicles and that their interiors are as spacious and functional as vans. Two in one? Probably! Owing to this combination SUVs can successfully compete with all cars, particularly with their 4x4 drive. This is the only segment where virtually every model has a four-wheel drive. Everyone who has ever left a paved road or who has driven on wet or slippery pavements knows how invaluable this is. The four-wheel drive, apart from improving driveability, significantly improves safety, which becomes an increasingly important aspect when choosing a car.

Price is another reason to purchase SUVs. In recent times, the difference between SUVs and popular middle-class sedans was approximately PLN 20 thousand. Now, it is just several thousand, and a well-equipped sedan or SUV cost about the same. That is why so many customers choose to purchase a car that can serve more functions and provide more options. Even if you cannot afford a new model, you can always buy a second-hand car, both from the dealer or a private importer. Last year alone, several dozen thousand SUVs were imported into Poland., Something for everyone … and for every budget!

The selection is really extensive because virtually every make and every car company now offers several (!) SUVs. According to conservative estimates, there are over 70 SUV models to choose from on the market. In terms of body size, they can be found in all classes – among small city cars, compacts, large cars, executive cars and even luxury cars. According to SAMAR, the most popular type of SUVs in Poland were compact cars, and the undisputed sales leader was … Dacia Duster. The biggest increases, in turn, were reported in the middle class, where the leader was Volvo XC60. These data are symptomatic of the growing wealth of our society.

Today, every car manufacturer is trying to grab a chunk of the SUV segment. Some keep improving their models and present new generations every few years, while others – without previous experience in design of such cars – use the know-how of others, adding their own engines or bodies. Still others extend the range of their products as part of brand unification and offer “smaller versions” of their SUVs. Even the manufacturers known for the most luxurious cars have decided to follow the trend and build their own SUV. Thus, there was much joy and little surprise after, for instance, the creation of the Bentley Bentayaga. After all, “the Customer is always right”.

Bartosz Grzybiński
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