Wedel wants to win US high-end market
July 28, 2014
Polish confectioner Wedel, controlled by Japanese Lotte, plans to enter the US market and will start marketing campaign, mostly in internet media, managing director at Lotte Wedel Witold Ziobrowski said.
Wedel is aiming for the niche high-end market rather than mass market. Wedel wants to repeat the success of the Chopin Vodka in the United States, Ziobrowski said.