Banks spend more on advertising
August 6, 2014
Polish banks spent PLN 652 million on advertising in H1, up by 3.2% year on year, media news website wirtualnemedia.pl said, citing estimates by Kantar Media.
ING BSK and BZ WBK were top spenders with PLN 70 million expenses on advertising each. ING spent 16% more y/y, BZ WBK 48% more.
The third spot was taken by Bank Millennium, which spent PLN 59 million, up by 46%, estimates show.