Poland's TV ad market recovers - Starlink
August 13, 2014
Poland's TV ad market grew by 5% year on year in H1 2014 to PLN 1.90.8 billion, media house Starlink said in a report.
"In January-June TV gained 5%, i.e. PLN 91.3 million, concluding product placement revenues," the report reads. "The recovery in TV ad market was supported by higher spending of eleven sectors, including the biggest one: pharmaceuticals & drugs."
Ad spending also increased in leisure, telecom and finance segments, Starlink said.