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The Warsaw Voice » Business » August 13, 2014
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Poland's TV ad market recovers - Starlink
August 13, 2014   
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Poland's TV ad market grew by 5% year on year in H1 2014 to PLN 1.90.8 billion, media house Starlink said in a report.

"In January-June TV gained 5%, i.e. PLN 91.3 million, concluding product placement revenues," the report reads. "The recovery in TV ad market was supported by higher spending of eleven sectors, including the biggest one: pharmaceuticals & drugs."

Ad spending also increased in leisure, telecom and finance segments, Starlink said.
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