M-commerce market grows in Poland
August 19, 2014
Poland’s mobile commerce market is growing by leaps and bounds. Last year it was worth half a billion zlotys and this year that figure is expected to double, according to a report commissioned by mGenerator.pl, a service that enables retailers to create their own mobile pages and smartphone-friendly online stores.
It is estimated that traffic generated in Polish online stores by users of mobile devices has increased by 130 percent since the beginning of last year. The reason for this rapid growth is mainly that all kinds of mobile devices are becoming increasingly popular in Poland.
According to the Mobile Marketing in Poland 2013/2014 report based on a survey conducted by TNS Polska, 44% of Poles now have smartphones and tablets—and make increasing use of them. The introduction of mobile technologies has become a priority for many Polish businesses.
Since the beginning of this year, Polish consumers have seen intensified investment by companies in the development of mobile technologies in various sectors—from online shopping via smartphone to mobile banking and payments.