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The Warsaw Voice » Business » July 15, 2016
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Polish National Foundation to boost Polish image abroad
July 15, 2016   
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PM Beata Szydlo
The Polish National Foundation PFN, a new entity with an annual budget of over PLN 100 will be set up by 17 state-controlled firms to promote "the Poland brand, Prime Minister Beata Szydlo said at a news conference at the Warsaw Stock Exchange on Wednesday.

The foundation would combine efficiency and determination in promoting the country abroad with corporate social responsibility, Szydlo said.

"We are a country with great ambitions, we want to conquer the world, conquer markets. We are prepared and now it's time to make the next step and launch the National Foundation," Szydlo said.
According to Treasury Minister Dawid Jackiewicz, the Polish National Foundation will work to promote Poland and raise its profile abroad.

"Poland is gaining today a strong weapon in the fight for its good name," Jackiewicz said, adding that the country has often been harmed by false, uncalled-for, stereotyped information disseminated by various magazines, organizations and authorities as well as public figures around the world."

According to Jackiewicz, these stereotypes and falsehoods have cost Polish state-owned companies "millions if not hundreds of millions of zlotys" in financial losses, while also causing them to lose their credibility as investors. (PAP)

PFN is unlikely to play a significant role in attracting foreign investors to Poland, Haitong Bank analyst Robert May said. Foreign investors are well-acquainted with the situation and know how to tell marketing actions from what is going on in the economy, he said. Neither does he expect the foundation's budget to be burdensome to the firms as it is divided between more than a dozen firms.
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