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The Warsaw Voice » Business » February 16, 2018
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Lufthansa's new look
February 16, 2018   
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Thirty years after the last makeover, the airline is revamping its corporate design. The most visible change is the new aircraft livery. The crane, designed exactly 100 years ago by graphic artist Otto Firle, a distinctive icon in the sky, remains Lufthansa's iconic symbol.
The familiar blue-yellow color combination will also be retained - but the use of these primary colors will be redefined. The blue specially developed for Lufthansa is somewhat darker, more elegant and is becoming the leading brand color. In the cabin, guests will encounter the modernized design within the crew's uniform in the form of new - and often yellow - accessories.
“Lufthansa has changed and is more modern and successful than ever. From now on, this will also be visible to the public through a new design”, says Carsten Spohr, Chairman of the Executive Board of Deutsche Lufthansa AG.
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