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The Warsaw Voice » Law » April 13, 2018
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Beer ads ban hits Polish media
April 13, 2018   
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The Polish government wants to ban advertising beer before 23:00, the daily Rzeczpospolita writes of an amendment to the act on counteracting alcohol addiction, now waiting for the cabinet's stamp of approval.
Breweries will save on outlays on advertising beer on TV, now estimated at PLN 112 million per year by consultancy Publicis Media, while losing access to some 8 million viewers should the amendment come into life, the daily remarks.
Promoting non-alcoholic beer may partly remedy the problem, and the market players have already started investing in this type of products, an anonymous expert says.
Public television TVP is rather unlikely to compensate for the loss of 2-3% of its revenues that it owes to beer advertisements as finding clients to fill in the gap might not be easy, TVP admits.
Breweries, on the other hand, will most likely turn to the Internet.
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