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The Warsaw Voice » Business » April 26, 2018
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Difficult re-branding
April 26, 2018   
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Listed lender BZ WBK will face a challenging task of carrying out a successful re-branding campaign with a view to changing its name to Santander Bank Polska as Polish banking clients have less positive connotations with the Santander brand than their Western counterparts, Citi Handlowy analyst Andrzej Powierza suggests as cited by the daily Puls Biznesu.
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