The European Commission gave its European Breakthrough Award to the Polish rock band Myslovitz. The musicians received the award for their latest album Korova Milky Bar. Presented for the first time, the Award is intended for the music act from one of the 10 new European Union member countries which sells the largest number of copies of its album outside the country of release. At the award ceremony, Myslovitz was represented by Piotr Kabaj, director general of Pomaton EMI Poland, the band's record label.

Myslovitz was formed in 1992 in Mysłowice, Silesia region, by college students Artur Rojek (guitar, vocals) and Wojtek Powaga (guitar). However, the group gained widespread fame only in 1998 with the release of the soundtrack to the movie Młode wilki 1/2, featuring a previously unreleased song "To nie był film." Its lyrics and video caused a lot of controversy and radio stations soon dropped it from playlists. In the following year, Myslovitz released the album Miłość w czasach popkulutury, which went platinum. Myslovitz have also received two MTV Music Awards for the best Polish act (in 2002 and 2003).