The Warsaw Voice » Business » Monthly - January 30, 2008
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Polish Market Mushrooms
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Poland's information technology market grew by an impressive 22 percent last year, making it one of the world's fastest developing IT markets, according to international market researcher IDC.

Polish businesses and consumers spent a total of $8 billion on computer hardware, software and IT services in 2007, a figure that is expected to grow by 12.8 percent annually on average over the next five years, IDC said.

While in the next two to three years hardware will continue to account for the bulk of IT spending by Polish companies and consumers, in the following years IT services and software will begin to dominate, said Arun Chandramohan, a senior analyst at IDC. According to IDC's Polish branch, annual IT spending by Polish companies and institutions will reach $14.6 billion by 2012. However, the rapidly expanding market and the growing number of people leaving the country to work abroad may lead to acute staff shortages in the country's IT industry.

In both Poland and other markets, small and medium-sized companies are expected to increase their investment in new technology to support management and develop their online business. IDC predicts that global SME expenditure on IT will grow by 8-10 percent this year.

Overall, global IT expenditure in 2008 is expected to grow more slowly than in 2007, when it exceeded $3 trillion, said another market researcher, Gartner. This year the global IT market is expected to grow no more than about 5.5 percent, down from 8 percent last year, with economic uncertainties taking a toll in the United States in particular, the company said.

Still, in some regions and countries, investment in IT technology and equipment is expected to accelerate. Analysts at Gartner say that global IT spending "will go East and South," expecting greater IT market growth outside North America, Western Europe and Japan, the three regional markets that account for two-thirds of the world's IT market.

According to IDC, IT expenditure in developing countries this year will be 16 percent higher than in 2007, with big IT companies expected to increase investment in countries such as Brazil, Russia, India and China. Countries such as Mexico and Turkey as well as Poland are also likely to be of particular interest to IT giants, IDC said.