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Europe-wide Generation Awake campaign launched in Warsaw
European Environment Commissioner Janez Potočnik and Polish Environment Minister Andrzej Kraszewski
Janez Potočnik, EU Commissioner for Environment launched, in Warsaw, October 17, the European Commission's new awareness-raising campaign on resource efficiency - Generation Awake. Your choices make a world of difference!"

Its aim is to raise awareness about the need to use scarce natural resources carefully, and to encourage citizens to think about their impact on the planet when making purchasing decisions.

The launch event in Warsaw featured a stand where visitors were given tips on sustainable cooking, fashion, and efficient energy use.