The Warsaw Voice » Society » Monthly - November 3, 2015
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Media in brief
Ads on Instagram

Online photo-sharing and social networking site Instagram has announced it plans to post ads on the Polish-language version of the service. Promotional material will be labeled with a “sponsored” icon. Users will be able to hide advertising content after clicking on the icon.

Instagram says that ads will not be intrusive and will be selected depending on the preferences of each user. Information on the user’s interests will come not only from his or her behavior and choices made on Instagram, but also from Facebook, of which Instagram has been part since 2012.

New Channel from National Geographic

Nat Geo People, a new specialty channel with documentary and entertainment content targeted at female audiences, went on air in Poland in October.

Series aired on the Polish version of the channel include David Rocco’s Dolce Vita, in which celebrity chef David Rocco tries an Italian dolce vita lifestyle, and 4 Babies a Second, which looks at childbirth in four corners of the world: Germany, Australia, Vietnam and the island of Reunion in the Indian Ocean. Nat Geo People programs also include Ladyboys, a documentary series about Thai transsexuals and their partners.

Nat Geo People is only aired in HD and available via the Cyfrowy Polsat and nc+ television platforms.

Metro Morphs into

The first issue of the daily newspaper hit the streets Sept. 4. This is a new-look version of the free Metro newspaper published by the Agora media company. The newspaper comes with a new logo and a refreshed design.

The daily has large, poster-like covers and colorful headlines and leads. The first page has summaries of key articles inside. The new version of the newspaper comes with limited news content. There is only a roundup of the latest news on the second page.

However, readers will find many practical tips and lifestyle articles in The newspaper will also regularly publish articles on the job market and on education, real estate as well as culture and entertainment on Fridays. Every Thursday the paper will come with local pages—in Warsaw, Wroc³aw, Poznań, Szczecin, Gdańsk, Katowice,£ód¼ and Cracow—reporting on the most important events in each region. has a print run of 400,000 and will continue to be distributed in the busiest parts of big cities and at intersections.

The new format is accompanied by a promotional campaign in the cities where is available and includes outdoor and radio advertising on Agora Radio Group stations and in cinemas from the Helios chain.