The Warsaw Voice » Business » Monthly - December 13, 2015
Business & Economy
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Polish Tractors Snapped up in Africa
   
Polish tractor manufacturer Ursus is strongly promoting its products on markets in Africa. The company has struck deals with partners in Ethiopia and Tanzania and plans to expand into other countries in Africa.

In November, Ursus, in the presence of Tanzania’s Prime Minister Mizengo Pinda and the country’s Defense Minister Hussein Ali Mwinyi, signed a $55 million contract with Tanzania’s National Service Corporation Sole (SUMA JKT) to supply 2,400 tractors, in addition to equipment and spare parts, as well as to equip an assembly hall and service centers located in Tanzania. The contract will be carried out in the first three quarters of next year.

The deal with SUMA JKT is Ursus’s third contract in Africa, says Karol Zarajczyk, CEO of Ursus. “This strengthens our position as a partner for African entrepreneurs and is proof of the company’s competitive advantage on international markets,” he says. “The contract in Tanzania is the result of the company’s broad expansion in Africa. Our products are highly reputed there due to quality components coupled with simple design.”

In 2013, Ursus made a $90 million deal with Ethiopian company METEC for an assembly plant for Ursus tractors. In August this year it signed a $30.7 million contract with the Ethiopian Sugar Corporation for the supply of tractors, trailers and spare parts for the transport of sugar cane.

The company plans further expansion on African markets where there is demand for products for farmers. In the next decade average annual economic growth in Africa is expected to exceed 7 percent.

Ursus is the only Polish tractor maker with a tradition going back more than 120 years. The company offers a wide range of tractors and agricultural machinery and equipment for customers at home and abroad. The company has three production plants: in Dobre Miasto in the Warmia and Mazuria region, in Opalenica in Wielkopolska province, and—the largest one—in Lublin in eastern Poland, where it has more than 700 workers. Every year Ursus produces about 1,200 tractors and several thousand agricultural machines for sale in Poland and abroad.

The Ursus group is a major investor in the Lublin region, where it is developing its manufacturing facilities and a research-and-development laboratory. Ursus works with engineers from the Lublin University of Technology and the Military University of Technology in Warsaw to develop innovative technologies. The team-up is designed to result in the establishment of a modern research and production center in Lublin based on Ursus’s more than 120-year tradition and the potential of Polish engineers and designers.

Ursus products reach thousands of customers at home and abroad, including markets such as the Czech Republic, Belgium, the Netherlands and Pakistan. Some 700,000 of the 1.5 million tractors currently in use in Poland are Ursus tractors.
A.R.