The Warsaw Voice » Business » Monthly - December 13, 2015
Business & Economy
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Polish Pavilion Proves a Hit at Expo 2015
   
Nearly 1.7 million people visited the Polish pavilion at the Expo 2015 world exhibition in Milan, Italy, which was held from May 1 to Oct. 31. The Polish pavilion was also where many meetings for entrepreneurs were organized, generating a lot of interest.

During the six-month Expo 2015 event, the Polish pavilion attracted more than twice as many visitors as originally expected. These included government officials, politicians, athletes, artists and journalists. Regional presentations, conferences, culinary demonstrations and cultural events were accompanied by efforts to stimulate the activity of Polish entrepreneurs in the agri-food sector. These efforts were coordinated by the Polish Agency for Enterprise Development (PARP).

“Our presence at Expo 2015 was exceptionally visible. We were one of the few exhibitors to focus on a complex and dynamic presentation of the country based on a permanent exhibition and periodically changing regional presentations. Everything was geared to the key objective of our presence at Expo 2015, which was to promote the [Polish] agri-food industry, support Polish entrepreneurs in the search for new export markets and build lasting commercial relationships with foreign partners,” says Bożena Lublińska-Kasprzak, head of the Polish Agency for Enterprise Development.

Each week those visiting the Polish pavilion could expect new attractions showcasing Poland’s culture, economy and tourism. Presentations were held to plug Poland’s eastern provinces as well as other regions of the country such as Pomerania, the Łódź region, Kujawy-Pomerania, Lower Silesia, Mazovia, and the Świętokrzyskie and Podkarpackie regions, accompanied by special presentations of Polish regions organized by the Polish Tourist Organization (POT) and presentations of the Polish ICT industry, industrial design and aerospace technology.

Expo 2015 in Milan provided an opportunity to showcase Polish food and raise the profile of Polish businesses as an attractive business partner for companies throughout the world. This helped strengthen the export potential of the Polish agri-food industry, which is one of the fastest growing sectors in Poland. Innovation, technological development and quality ingredients, combined with the country’s rich culinary heritage, make Polish products highly valued on international markets. Poland exports almost 20 billion euros worth of agri-food products annually, which represents more than 13 percent of Poland’s total exports.

Events held at the Polish pavilion included a number of initiatives designed to promote the Polish agri-food industry. Foreign consumers and distributors were provided with an opportunity to familiarize themselves with products offered by Polish food-industry businesses through culinary demonstrations, debates, promotional meetings, conferences and other business and non-business events. Poland’s presence at Expo 2015 was accompanied by an extensive business program coordinated by the Polish Agency for Enterprise Development. Business missions, national stands at trade fairs, conferences and seminars, both in the Polish pavilion and throughout Italy, have resulted in more than 1,000 direct meetings between Polish and Italian entrepreneurs.

An especially large crowd visited the Polish pavilion Sept. 13 when Polish Day was held at the exhibition. Official ceremonies that day attracted Polish and Italian government officials—with the Polish delegation headed by then-Deputy Prime Minister and Economy Minister Janusz Piechociński—and were accompanied by artistic performances and presentations of traditional Polish cuisine.

Polish Day at Expo 2015 in Milan culminated with a gala concert by the Warsaw National Philharmonic Orchestra at Auditorium di Milano, one of the most famous music venues in Europe. The orchestra performed Frederic Chopin’s Piano Concerto No. 1 in E minor, op. 11 and—for the first time in Italy—Henryk Górecki’s Symphony No. 4 (Tansman Episodes) op. 85 for orchestra, piano and obbligato organ.

Poland’s participation in Expo 2015 was part of a project called “Promotion of the Polish economy on international markets” held as part of the Innovative Economy Operational Programme. Its main goal is to build lasting confidence in Poland and the Polish economy as brands by showcasing Poland as an attractive partner on international markets.