The Warsaw Voice » Society » Monthly - July 6, 2018
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SUV Segment Still Growing
The Polish automotive market follows global trends. For many years, SUVs have enjoyed unwavering popularity, and the sales figures keep setting new records.

Cars with SUV bodies were a significant contribution to the high sales recorded last year in the entire automotive industry worldwide. Cars of this segment had the largest share of the market in the three largest regions – China, North America and Europe.

SUVs reached a record market share in 2017 – 34%. The results for 52 of the analysed markets show that 27.85 million SUVs were sold in 2017 in total, i.e. 3.14 million more than in 2016 (+12.7%). In terms of body size, the compact models made up almost 40% of total SUV sales (+9.2%, which is the lowest increase rate out of all SUV subsegments). The increase in the SUV segment was largely driven by middle-sized models (D-SUV) (+16.6%). Large SUVs (E-SUV) recorded an increase of 15.7%.

The continued domination of SUVs also meant that the sales of conventional segments, particularly compact cars, medium sedans, wagons and MPVs kept decreasing. Compact cars recorded a minor drop. 14.92 million cars were sold (-4.5%). The sales of city cars continued to grow, particularly due to demand on the Japanese market, which recorded an increase by 14.4% in comparison to last year. The sales of pick-ups were also good because the demand in North America remained high, and their popularity increased in Europe, Latin America and in the Asia and Pacific area.

The growth of SUV sales on the new-car market in Poland is consistent with European trends. In 2017, 134.8 thousand SUVs were sold to customers in Poland, amounting to a 25% increase of sales in comparison to last year. Thus, the market share of cars with SUV bodies in Poland was 27.83%. For comparison, the same market share in Europe is 29.3%.

What are the perspectives for future growth of the SUV market? Certainly nothing indicates that the boom for these cars is going to end anytime soon. Both in Poland and in Europe, this segment is rapidly growing, and SUV buyers are mostly people who lead an active lifestyle and frequently travel, as well as entrepreneurs.

Wojciech Drzewiecki
President of the Automotive Market Research Institute SAMAR