The Warsaw Voice » Business » Monthly - July 6, 2018
Business and Economy
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At the Forefront of Audio Innovation
   
Magdalena W±siewicz, Key Channel Account Manager Poland at Plantronics talks to the Voice.

What is the history of Plantronics in Poland? What can you tell about the investments that the company Key Channel Account Manager Poland at Plantronics has made so far in Poland?

Plantronics was founded in 1961 when two airline pilots set out to invent an alternative to the conventional headsets of the commercial aviation industry. Eight years later, and thousands of miles away, Plantronics made history when Neil Armstrong spoke those legendary words from the moon, transmitted through a Plantronics device. Today, Plantronics has more than fifty years of history in leadership, innovation and evolution within the technology market with more than 400 engineers, 700 patents, an award-winning design team and globally recognized manufacturing excellence. In fact, our communications devices are used by the majority of Fortune 100 companies.

The Plantronics range of headsets and other communications products is available throughout the world and our presence in Europe is very strong. In Poland specifically, we have more than twenty years of rich history, working alongside authorized local distributors that include Plantronics as one of their brands of choice. In the last two years, Plantronics’ presence in the region has grown. The company now has an established business entity in the country and has added local staff to enhance its already global team.

What are the products/services?

For more than 50 years, Plantronics has been at the forefront of audio innovation; always driven by a single obsession: to remove the barriers to simple, clear communication. From unified communications (UC) and customer service ecosystems, to data analytics and Bluetooth® headsets, we deliver high-quality communications solutions to businesses and consumers.
Plantronics has designed technology for some of the most diverse use cases – from air traffic control to competitive gaming. Regardless of the sector, our design approach incorporates three key elements: human needs, long-wearing comfort and premium sound quality. This has been essential to our success in both Poland and the wider market.
Today’s workforce is very different from what it was just five years ago. With new technologies that enable greater mobility, the concept of a traditional workforce has changed and this change isn’t isolated to just one segment or industry — it crosses geographic, generational and cultural lines. Plantronics delivers business solutions that integrate perfectly into a global business phenomenon; leading enterprises call this smarter working. One example of this is our Voyager 6200 UC, a headset which has professional-grade audio in a versatile Bluetooth neckband with earbuds and active noise cancellation designed for versatility that goes beyond the office.

Plantronics also offers consumers a range of products, from BackBeat Pro 2 for those wanting to block out the sound of commuting with active noise cancellation, to BackBeat FIT 500 with its waterproof design, perfect to blast through the weather during your morning workout. For those who have a passion for gaming, we have recently launched the new RIG series, which incorporates Dolby Atmos technology in the headphones for a premium user experience.

What about the company's position on the domestic market? What is driving the market forward in Poland?

The company has more than two decades of experience in the market and we have recently opened a Plantronics business entity in the region. We believe the market offers huge growth opportunities in many dimensions. For example, in the region, the contact center market is particularly important for Plantronics. We work with a host of major banks and large contact center operators and we are continuing to grow our presence in this area.

In terms of specific products, we’ve found that Plantronics Voyager UC series has been a great success in the region. Its advanced Bluetooth technology allows users to connect with their laptops, mobile phones and a plethora of multimedia content, utilizing the noise cancelling features at their disposal. European customers really appreciate the flexibility that Voyager UC offers.

What can you tell me about the corporate culture of the company?

Plantronics encourages a global culture, rich in diversity and inclusivity, with innovation at its heart. Across the globe, associates are united by a shared purpose to help people listen, communicate and create more effectively.

The company also embraces the principles of smarter working. For Plantronics, this is about giving our associates greater freedom and flexibility in how, when and where they work. It’s about creating environments that foster productivity, collaboration and innovation. By giving our associates the tools, environment and freedom to contribute to the company’s success, we believe it increases their engagement and ultimately impacts the bottom line.

What are the company's plans for 2018 and beyond?

Plantronics will continue to offer cutting-edge audio solutions to businesses and consumers. One of our focuses for this year is software and services. Plantronics Manager Pro, for example, harnesses the power of analytics to deliver insights that drive the adoption of UC for more successful customer engagements. Additionally, Plantronics will continue to discover and invent the tools and technologies that help provide a focused and distraction-free environment for customers.

Paul Clark, Managing Director and Sales Globalization Leader at Plantronics:
“Poland is a key market for Plantronics. Over the past two decades we’ve continued to develop our presence in the region, and I’m especially delighted at the progress we’ve made in Poland.
We’ve seen excellent engagement in both the contact center and consumer space. Our software solutions – such as Plantronics Manager Pro - are helping companies digitally transform their businesses, while our headsets like BackBeat Pro 2 offer consumers a cutting-edge audio product.
With the ongoing demand from businesses for solutions that help their digital transformation, coupled with a hunger from consumers to have the best quality headsets, we see Poland as an exciting market for the future”.