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Orbis Group signs three new agreements in Romania
   
Gilles Clavie
In line with its development strategy for AccorHotels branded hotels in Eastern Europe, in particular on the very promising Romanian market, Orbis signed 3 new agreements in recent weeks for a total of 370 hotel rooms.
The new hotels will be: ibis Timisoara in the western part of Romania (200 rooms, scheduled opening in 4Q 2020); ibis Styles Bucharest Airport (85 rooms, scheduled opening in 1Q 2019) - it will be a hotel that is most closely located to the Otopeni International Airport; Mercure Sibiu Airport (85 rooms, scheduled opening in 1Q 2019): franchise agreement executed with Pritax Invest, the present owner of the Ana Airport Hotel, which will join the Mercure network after comprehensive modernization.
At present, Orbis operates 11 AccorHotels in Romania under the Pullman, Novotel, Mercure, ibis and ibis Styles brands.
"Romania plays an important role in our growth strategy. It is an attractive market with a great potential for all AccorHotels branded hotels such as Pullman, Novotel, Mercure, ibis, ibis Styles and one more not yet introduced on this market. According to earlier information, we’re maintaining a strong development pipeline. Orbis already operates 129 hotels in 12 countries and it’s a strong differentiator as such a network is a support and a facilitator for hotel owners.", commented Gilles Clavie, President of the Management Board and CEO of Orbis SA.
Recently Orbis has invested 11 million euro in the Mercure Bucharest Unirii hotel. With its substantial financial resources dedicated for network expansion, the Company is very active in seeking prospective deals on markets of the Central and Eastern Europe.
40% of hotels operated by Orbis are in asset-light mode - through management contract or franchise, and more than 40% of Orbis revenue is generated outside Poland. It’s a results of the Company’s strategy aiming at risks diversifying.